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BBQ season, pork and omega 3’s – now that is sexy!

TORONTO, ONTARIO (June 3, 2008) - Fire up those barbecues and open your mind to an entirely new experience – Omega 3 and Selenium enhanced pork.

Yes, now your favorite cuts of bacon, tenderloin, chops and ribs come with the key components associated with the prevention of cancer and cardiovascular disease.

And the best news is that it is local – produced for the very first time in Ontario by a farmer in Mitchell, just a short drive from Toronto and perfect for those who now label themselves locavore.

Paul and Rosie Hill have become the first farmers to offer pork that is nutritionally enhanced with DHA/EPA Omega 3 and Organic Selenium – part of the growing functional food movement that is sweeping across North America and Asia.

The pork hits a home run on three levels: it’s extremely fresh, healthy and locally produced.

Canadians are used to getting their Omegas through eggs and milk, but with it now in pork, we can eat our delicious cuts of bacon and ribs and boast about the health benefits. In fact, pork is well suited for this because Omegas transfer best in the fat content of the meat, and bacon offers a higher ratio of fat.

Well known for cancer prevention, Omega 3 and Selenium also support the normal development of the brain, eyes and nerves and promote proper immune function. DHA Omegas are also considered important for pregnant women as they are thought to help the developing brain of fetuses.

The Hills introduce Omegas and Selenium naturally through feed, based on a specially formulated diet that includes high-quality corn and soybeans. No growth promotants of any kind are used.

Paul and Rosie are down-to-earth Ontario farmers trying their best to offer as healthy a product as they can to Canadians.  If you would like to interview them, please contact Trish Tervit at 416-203-3472. A list of Rosie Hill’s delicious pork recipes can be found on their website at www.willowgrovehill.com.