Willowgrove Hill

At Willowgrove Hill, we are committed not only bringing the best tasting proteins, but bringing the healthiest proteins to the marketplace across the USA, after all "You are what they ate™".

Creating healthier protein options to improve Human health and the Animals well being is not a simple task. Our proteins begin with an innovative feed that was developed and proven by a M.Sc.,Ph.D., Doctorate of Animal Science Nutritionist by our partners at Grand Valley Fortifiers. Incorporating a proprietary blend of wild marine oils into the feed rations of the animals, provides the DHA and EPA Omega-3 fatty acids enrichment that sets apart.

The Eicosapentaenoic Acid "EPA" and the Docosahexaenoic Acid "DHA" are essential Omega-3 fatty acids for the human body. We must acquire them through diet as they are essential for our survival. By enriching the nutritional requirements of the chickens with these essential fatty acids, the Omega-3's are transferred into the fat of the protein and then to the consumer once consumed.

How do we get the enrichment into the chickens.....nutritionally. Willowgrove Hill has partnered with North America's most innovative livestock nutritional company, Grand Valley Fortifiers, who's company motto is "Advanced Animal Nutrition for Improved Human Health". Grand Valley Fortifiers have been working with family farms for over half a century, specializing in functional, niche, and organic markets, to create sustainable nutritional programs across all species of animals for farmers across North America to remain profitable.

The birds eat a special patent pending enriched diet containing a proprietary blend of wild marine oils and Organic Selenium. The animals are humanly raised are never given antibiotics. Our programs are audited, lab tested using both USDA and CFIA approved/certified facilities and flocks are monitored throughout the year.

The program is completely scalable and can be incorporated into any existing poultry program, with the right partner.

TYPES OF OMEGA-3 NUTRITION

With all food products, especially functional foods, there needs to be a education component, so you the customer understands the product. First, what is a functional food. It is a food containing health-giving additives and having medical benefits. We all know Omega-3's are good for you, but did you know not all omega-3's have health benefits. DHA and EPA Omega-3 fatty acids are two main fatty acids that do this. ALA, or plant based Omega-3's, have no health benefits until they are converted into DHA and EPA by our livers. The human body unfortunately does this conversion very, very inefficiently. Some of the health benefits attributed to the healthy Omega-3's, DHA and EPA, are:

Supports the normal physical development of the brain, eyes and nerves
Maintains a healthy heart
Anti-inflammatory properties
Prevention of certain forms of cancer
Maintaining and supporting cardiovascular health throughout adulthood
Vital in the development of a baby's brain and retina

Who are functional foods for.....you, chefs, retailers and the poultry industry!

The functional food industry is expanding exponentially globally for a reason, consumers are demanding healthier, safer, trusted food choices for their families at the dinner table. Food fuels your body's engine, and engines need great fuel to run it. You and your family deserve to eat the healthiest, safest and best. Omega-3's are proven healthier options to eat.

Innovative, game changing, healthier products are a welcome addition in any industry and a dream for a retailer. Commodity programs almost always seem to have someone who cheapens the product, which subsequently cuts the legs out of the program. Given the cost of production program structure of this program, we have eliminated this concern. Our products are undeniably unique, which will allow retailers to create a point of differentiation from their competitors. Willowgrove Hill has the healthiest proteins, chicken and pork, in the market place. Both programs are vetted through rigorous audits, lab testing, verifications and more. Omega-3 products are proven healthy options and are offered at most retailers in some capacity. Willowgrove Hill Omega -3 chicken mirrors most corporate responsibilities to provide healthier food choices for their consumers.

Lastly, the poultry industry itself. Another thing most don't think about is how a program like this affects the bird's performance. Our 2,000 sample flock revealed some interesting stats, we had less morality than the industry average, we had lower "B-grade" birds than industry average, we had zero condemns, we had a lower feed conversion than industry average and lastly the birds grew quicker than anticipated. All of these facts makes this program sustainable for the farmer.

HOW HUMANS BENEFIT FROM THE TYPE OF OMEGA-3’S IS WHAT SETS US APART FROM ANY COMPETITION

So how does Willowgrove Hill Omega-3 enrich chicken compare to other popular functional foods in the market place.....very well. Since a chicken metabolism is very different from a mammal's digestive system, the enrichment process is slightly easier. A chicken is a smaller animal than a pig, and therefore eats a much smaller amount of feed. This makes the enrichment process more economical, allowing you to achieve higher enrichment levels. This "cost factor" is evident with both the eggs and the Willowgrove Hill chicken having the highest enrichment levels.

And that's why we do it.